秀鳳中式婚紗
Cheongsam Dress Factory
※ 此為學生練習作品，非正式商業提案 ※
* This is a student practice work, not an official commercial proposal. *
Visual Identity
設計：陳盈誌
Design: Ying-Zhi Chen
繡品的精緻程度代表了文化的強盛。一生中能夠擁有一件手工刺繡服飾，在結婚場合穿上經由一針一線縫製而成的龍鳳褂，展現高貴又華麗的服飾。代表的不只是成家，更一種傳承。
The intricacy of embroidery reflects the strength of a culture. To own a piece of handcrafted embroidered clothing in one’s lifetime, and to wear a dragon-phoenix wedding gown, painstakingly stitched together for the occasion, showcases elegance and grandeur. It symbolizes not just the formation of a family but also a cultural heritage.
【秀】
諧音繡，指的是在繡品上的專注。在研發方面，擁有多位在刺繡領域已有十多年經驗的設計師和打版師。
【鳳】
意旨專注在女性的嫁衣。從早期大量生產製作，轉型少量客製化，更強調精緻做工的特色。
The word "秀" is a homophone for "embroidery" and signifies the focus and dedication to the craft. In development, we have multiple designers and pattern makers with over a decade of experience in the field of embroidery. "鳳" refers to a focus on women’s wedding attire. Having shifted from mass production to small-scale custom orders, the brand emphasizes exquisite craftsmanship.
新舊對比
Comparison of old and new
標誌設計
Logo design
標誌規範
Logo guidelines
標誌排列組合
Logo arrangement
標準色
Color schemes
字型規範
Fonts Guidelines
官方網站 — 行動裝置版
Official Website Mobile Version
官方網站 — 電腦版
Official Website Desktop Version
